portfolio
projects

Revamping Smeg: A UX/UI Case Study

Redesigned the Smeg website by conducting in-depth critique and competitive benchmarking to identify usability gaps and design opportunities. Focused on applying modern web design principles to enhance user experience. Created lo-fi to high-fidelity wireframes and a functional prototype centered on a key user journey.
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PawPal – Innovating Pet 'Dating' Life with AI

Designed PawPal, an AI-powered app addressing real user needs in pet care. Explored AI integration through user research and crafted a detailed proposal, user flows, wireframes, and high-fidelity prototypes. Developed a cohesive design system and conducted testing to validate and refine the experience.
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Designing Nova: A User-Centered Game Distribution Experience

Designed Nova, a next-gen game distribution platform emphasizing indie game discovery and deep personalization. Led end-to-end UX/UI process—from research and journey mapping to wireframes, design system, and testing. Used feedback to refine the experience, aligning user needs with brand goals for a cohesive, engaging platform.
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Bringing the Game to the Website: A Gamification Case Study

Enhanced the League of Legends website by gamifying the user experience and aligning the layout with in-game interfaces. Aimed to immerse potential players and boost conversion by bringing the game’s atmosphere directly into the browsing experience.
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about . about . about . about . about . about . about . about . about . about.
Hey! I’m a UX/UI designer with a Master’s in UX/UI Design and a love for turning ideas into engaging, user-friendly experiences. I enjoy bringing a bit of fun and creativity into every project—whether it's building an AI-powered pet 'dating' app like PawPal, or gamifying the League of Legends site to feel more like the game itself.

I’m all about digging into user needs, exploring unique solutions, and giving each project its own personality. From indie game discovery platforms like Nova to playful digital experiences, I aim to create designs that not only work well but also make people smile.
User Research
Information Architecture
Wireframing & Prototyping
Ux Writing
Accessibility & Inclusivity
Visual Design
Design Systems